Website & Landing Page
Development
A business without an engaging, robust website is faceless
to google and the overwhelming majority of prospective clients
The investment that pays itself off a thousandfold
In the digital landscape, a business without a website or clinging to a limited, outdated online presence is akin to setting up shop on a bustling street and keeping the doors perpetually locked. The internet is not just a tool; it's an expansive - and often your most promising - marketplace teeming with opportunities larger than any market alone could offer. On top that, it holds the keys to your long-term success: SEO & landing pages. Without them, there's no optimization to be done or place for your customer to book you. Your business, whether a local boutique or a global enterprise, occupies valuable digital space. The question is, are you making the most of it, or is your investment just a dormant asset waiting to be awakened?
What makes a great website so great to have?
Online Visibility and Credibility: In today's digital world, consumers often turn to the internet to research businesses. A well-designed website communicates trustworthiness and expertise, making a positive impression on potential customers. SEO Boosts Visibility: Did you know that 75% of users never scroll past the first page of search results? SEO can help your business snag a top spot on that coveted first page, driving way more traffic your way.
24/7 Sales: Unlike a physical store with limited hours, a website is always open for business. This means potential customers can learn about their products or services, make inquiries, and even make purchases at any time, increasing the opportunity for sales. Whether it's a holiday or you're on vacation, your website can continue to passively bring you new sales.
Landing Page: A landing page is an integral part of the digital marketing arsenal, and it's distinctly different from your regular website. While your website serves as a comprehensive hub for all things related to your business, a landing page is laser-focused on a single purpose: converting visitors into customers. These pages are finely tuned instruments, meticulously crafted to engage, inform, entice, and ultimately lead your visitors to take a specific action: requesting a quote/booking a visit. They are 100% conceived to grab attention, avoid distraction, build trust, and guide prospects through a journey that ends with them walking through your door.
Social Media Engagement: Social media isn't just for connecting with friends; it's a goldmine for reaching potential customers. In fact, most of the passive interactions in social media Over 3.6 billion people use social media worldwide. Your website and your social media should talk. Creating that bridge between online portals boosts credibility, stimulates organic growth and locks down leads. Your website is where you close.
Content Is King: High-quality content can increase your website's traffic by up to 2,000%. Yep, you read that right! Let's create compelling content that keeps visitors coming back for more.
Go Mobile or Go Home: Mobile Matters: With over half of internet traffic coming from mobile devices, having a mobile-friendly website isn't an option—it's a must. We'll ensure your website shines on all screens.
The Magic Number: For small businesses, it's often through their SEO friendly, user-focused and high-converting website that the Magic Number 7 is achieved. Magic number 7? That's a golden rule of marketing. On average, it takes about 7 touchpoints with your brand before a customer makes a purchase. Crafting a marketing strategy that guides potential clients through your website is therefore paramount in closing prospects.
Small business & The Digital Divide
If you're a small business owner you're in luck: the numbers are in your favor.
Until last year, about half of your competition had zero digital presence. This means that they are missing out on a massive potential audience that searches for products and services online every minute, every single day. It's a clear indication that there's a monumental opportunity for your businesses to establish their digital foothold and reach new customers.
But merely having a website isn't enough. Another alarming fact is that around 70% of small business websites are left forgotten or abandoned, according to the Small Business Administration. This means that they yield no traffic, and their potential remains untapped, while hosting costs pile up. You have the chance to turn your digital space into a well-oiled money-making machine with our help. Let us do what we do best and turn your focus entirely to providing your service, while ~85% of your competition remains stagnant. That's being in the top 15% just for starting!
The small business advantage
Investing in a website can be a game-changer for you. First off, let's talk competition—or rather, the lack of it. Surprisingly, even in 2023, most small businesses in your local market haven't embraced the digital frontier yet. They're still operating in the analog world, utilizing outdated client captation strategies. By launching a market-ready website, you immediately step ahead of the pack -85% of it, to be precise. But even when there is competition, their websites are almost always outdated, not mobile-friendly, and lacking SEO altogether. This gives you a significant head start.
Targeting local clients also puts you, as a local business, in a position to claim your digital territory. Picture this: you're a small business owner in a small-to-medium community. With the right website and digital marketing strategy, you can become the de facto go-to resource for the majority of the locals. Through your online presence, you can grow into a valuable local asset, and it helps you stand out in a big way. For visitors, citizens and whoever else that might find themselves closeby.
But here's the cherry on top: dominating your local market. Your website isn't just a digital brochure; it's a way to attract and engage with your (potential) customers. With the right content, SEO and user experience, you can become the local authority in your industry, simply by positioning yourself accordingly. When someone in your town searches for products or services that you offer, your website pops up immediately. You become the trusted choice, the go-to choice, google's recommended choice. Your brand rises in value, you establish yourself as a digital leader. And that's how small businesses become big players in their local markets. SEO on your website is so powerful it can even lead to bypassing the big players out there - if there are any. In fact, This has happened time and time again with our clients.